About Us

Dada Entertainment is the North American subsidiary of Dada.net SpA, which is owned by Dada SpA, based in Florence, Italy. Dada Entertainment is an innovative leader in mobile and music services within USA and Canada, working out of our offices in midtown Manhattan, near Bryant Park. Experience our products and find out about our partnership opportunities on this site. And below, meet some of the key members of our team.

Massimiliano Pellegrini,

Chief Executive Officer, Dada.net.

Since joining Dada in 2000 as a Senior Executive, Max Pellegrini has played a key role in the internationalization of the company's D2C product, Dada.net, in the U.S., Spanish and Latin American markets. At the creation of Dada Entertainment, originally a joint venture between Dada and Sony Music Entertainment, Max was appointed CEO in October 2007, and has since become CEO of Dada.net worldwide. Prior to joining Dada, Max spent seven years in strategic consulting, supporting clients in various industries.

Daniel Cohen,

Senior Vice President, Global Licensing & North American Mobile.

Daniel is responsible for Dada’s content licensing efforts worldwide, as well as for its mobile business overall in the USA and Canada. He joined Dada Entertainment shortly after its formation in October 2007. Daniel was formerly Head of Musiwave Americas (having founded Musiwave's U.S. operations in 2006), having previously been Head of Musiwave UK as well as Musiwave's global content acquisition team. Daniel originally trained as a lawyer, and after a period in private practice, also worked in the Business Affairs departments of BMG Records, BMG Music Publishing and Warner/Chappell Publishing in the U.K.

Americo Pietropaolo,

Chief Financial Officer.

Americo oversees all financial and administrative matters for the US and Canadian subsidiaries of Dada Group. Having joined the Company in April 2008, he has been in charge of Business Intelligence and Financial Planning & Analysis, before being appointed CFO. Americo has collected a wealth of experiences in finance, having previously covered positions as Financial Controller, Senior Analyst and Accounting Manager. He graduated in Economics in Italy, is a CFA Charterholder since 2006, and is a member of the New York Society of Security Analysts.

Tanya L. Bridges,

General Counsel and Vice President , Legal & Business Affairs.

A member of the New York and Pennsylvania Bars, Tanya oversees all legal and business affairs matters for Dada. Her major responsibilities include content acquisition and licensing with record labels, music publishers and other content rights holders. Tanya has extensive experience in intellectual property, copyright, licensing and litigation. A Dada staff member since 2008, she received her J.D. at the Widener University School of Law in Wilmington, DE.

Stefano Melucci,

Director, Mobile Product.

Stefano is responsible for Mobile Product Development in the US. He came to Dada through Upoc, which he joined in 2007 as Vice President International Distribution. Stefano has broad international experience in mobile products and the mobile market, gained through various management positions in companies in France, Italy and Brazil, where prior to joining Dada he was Director VAS Product Development for TIM (Telecom Italia Mobile).

Christopher Lam,

Director of Mobile Services.

Chris was appointed General Manager, Canada at the launch of Dada's ringtone store in Canada in February 2009. He previously held several positions at Rogers Wireless, including Manager of Content & Business Development and Product Manager. His experience in the mobile industry includes managing large portfolios for ringtones and off-deck strategies, product enhancement, placement and content merchandising, deal negotiations and label relations.

Simon Brereton,

Director, Mobile Applications.

Simon is responsible for Dada Entertainment's products on the decks of mobile carriers, including the Sony Music Box, one of the world's most successful BREW applications. Simon joined Dada in 2008 from Microsoft, where he was head of Musiwave Americas. An accomplished IT and management strategist with 15 years proven technology and consultancy experience, Simon has also held positions with Vodafone, among others.

Daniel Mori,

Director Customer Acquisition.

Daniel started working in the internet industry in 2004 while still a graduate student. He began as a Quality Rater at Google, working part-time on various search engine testing projects. After completing his Ph.D. in Modern History, Daniel joined TripAdvisor as an Italian Content Editor. Daniel joined Dada in 2008 as an Online Advertising Specialist. Since then, he has been Dada Pro’s Right Media Exchange network manager, and then Deputy Manager of Internal Customer Acquisition. Daniel was promoted to Director of Customer Acqusition – North America, in February, 2010.

Christopher Ramirez,

Director, Global Licensing.

Christopher joined Dada Entertainment in 2008 as Director of Content, responsible for all content licensing. He was previously a key member of the content team at Thumbplay, focusing on the initialization, negotiation and finalization of contracts for acquisition of international and domestic content. Prior to Thumbplay, he spent several years in licensing and clearance at SONY BMG and BMG Entertainment.

Janet Slavinsky,

Director, Human Resources.

Janet brings over 13 years of HR experience with start-ups, entertainment and media firms to Dada Entertainment, which she joined in 2008. She specializes in employee retention and reward programs, talent acquisition and staff training. Janet previously held posts with BDO Seidman, USRE, 24/7 Real Media and ICM among others.